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Heineken gets behind the turntable | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Matthew Chung

In case you haven’t heard, the popularity of electronic dance music (EDM) is off the charts. So the challenge for beer brand Heineken, which has long been a sponsor of EDM events, is to make sure it stands out from its competitors in the saturated market.

http://strategyonline.ca/2014/10/06/heineken-gets-behind-the-turntable/
 

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